posted February 9, 2012

“Share The Bowl” Program Produces ‘Gr-r-reat’ Results

Students at Hope, Calvin and Aquinas colleges ramped up their intake of cereal in the month of December so there would be enough Corn Flakes to restock West Michigan Food Banks for 2012.

It was part of Creative Dining Services and Kellogg’s “Share the Bowl” program, through which Kellogg’s company pledged to match every bowl consumed by students during the month.

“Our students really got behind this project,” said Chuck Melchiori, Vice President of Business Development, Creative Dining Services.  Our goal was for each of the colleges to consume 6,400 bowls, and we exceeded that goal.

The three local colleges snap, crackled and popped its way to 228 cases of cereal, which were delivered in part to Kids' Food Basket in Grand Rapids.  Kids' Food Basket fights childhood hunger in greater Grand Rapids.  The nonprofit began over nine years ago by serving 125 kids each school day through their Sack Supper program and now serves over 4,700 kids every school day, plus thousands more at local sites through the summer. "

Melchiori was equally pleased to have a role in helping to stock the agency’s food pantry.” It’s good for our students to support the community through this type of program.”