The brand promise defines what Hope College intends to be and the experience an individual can expect to have when engaging with the institution. The brand promise is for internal use and is different the Hope’s mission statement.
Hope College inspires students to be fully alive in mind, body and spirit through an exceptional liberal arts education and a community grounded in a vibrant Christian faith.
Brand attributes are key words and phrases that describe Hope College as it is and aspires to be. This language is used to be clear and relevant to the College’s key audiences.