Hope College Integrated Marketing

Consciously developing and choosing a brand identity is a powerful way to build and strengthen connections with all of our constituents.

By becoming more thoughtful and consistent about what is most important and relevant about Hope College, we speak with a stronger voice and make the most of our resources.

Because a brand is the total of all the experiences someone has with Hope College, any of us who represents Hope (student, faculty, staff or alumni) shapes the College’s reputation and how others experience it. The success of our brand is up to us.

Contained within this site are tools to communicate Hope’s brand and story. These are the essentials of Hope’s brand. For more in-depth discussion of the brand and design examples, please refer to the complete Brand Guidelines and seek assistance from Integrated Marketing.