/ Public Affairs and Marketing

Color Palette

Primary Colors 

Orange and Blue are Hope’s primary brand colors. 

When using the Hope brand, they must be present in every layout with the exception of black and white media. These colors can be used in a variety of elements, including but not limited to type, photography, texture, graphics and the logo.

C/M/Y/K
C: Coated Spot Color
CP: Coated Process Color
U: Uncoated Spot Color
UP: Uncoated Process Color

Secondary colors 

The secondary color palette is based on colors in the rose window of Dimnent Chapel and also reference elements unique to the Hope experience. 

Eight colors were chosen as complements for each of the main school colors. Neutrals round out the set. 

C/M/Y/K
C: Coated Spot Color
CP: Coated Process Color
U: Uncoated Spot Color 
UP: Uncoated Process Color 

Tints

Tints of the primary and secondary colors may be used to extend the color palette and for layering purposes. 

Each color has a range of tints that may be used. The range was chosen based on several criteria: whether the tints hold true to the original color, whether the color is too light for use in print, and its overall aesthetic. Hope Orange (PMS 166) is the only color that may not be used as a tint.


Color combinations 

The primary colors and secondary complements are intended to be used either together (analogous color for a more harmonious look and feel) or in contrast to each other. These are suggestions for usage and do not represent the only combinations. 

The examples below show different proportions of these colors that may be used. Note that one of the primary school colors must be present in every layout but does not always have to be used dominantly. A layout is defined as either the entire piece (if it is single page such as an ad) or each cover, spread or web page within a multipage document or website.