The following guidelines are available to help you communicate Hope’s brand and story.
They include background information and detailed instructions for representing the Hope College brand in all of your communications, including on our website and social media channels.
Contained within these guidelines are tools to communicate Hope's brand and story.
They include background about how this brand was developed, direction and rationale
for using elements of the brand platform, and examples of communications from Hope
Athletic Brand Guidelines
Hope College has a strong tradition of intercollegiate athletics. A distinct sub-brand
celebrates that heritage while bringing clarity and cohesion to the visual expression
of the sports program. While the athletics sub-brand has its own unique visual expression,
the vocabulary of the system has been drawn from the larger school-wide identity.
Web Content Guidelines
This guide will help you write solid and engaging content that fits the Hope College
brand, whether you're writing a blog post, program description, application requirements,
email campaign, social media post or even a headline or button text.
Web Style Guide
This in-house reference guide is intended to help the Hope College community write
for the Hope College website because good writing is much more than correct spelling
and punctuation. Good writing is clear, consistent, concise and correct.
OU Campus Users' Guide
Content managers for hope.edu have been given permissions to access specific content
on the website within the OU Campus CMS. This users' guide provides detailed instructions
on how to use the CMS to manage your website content.