/ Public Affairs and Marketing

Technology Overview

During the content creation and maintenance process, you may interact with a handful of different systems and platforms.

Campus bird

CampusBird powers the Hope College campus map.

Ellucian banner

Banner is Hope’s core database. In terms of creating and maintaining website content, Banner is used primarily by Admissions and HR to manage employee and student information.


A portion of the calendar and events, particularly room scheduling and availability and A/V requests, is managed through EMS (Event Management Services).

Google analytics

Google Analytics is a tool we use to help us understand how our audiences are finding and using our website. Depending on your role, you may have access to certain reports.


Portions of the alumni site, directory, events and giving are powered by the iModules CMS.


The calendar and events are managed through Localist.


NeoGov is the service that Hope uses to post job listings and internships for faculty and students.


Hope’s primary content management system (CMS).


The Athletics portion of the Hope website is managed using PrestoSports.


Radius is the customer relationship management tool used by the Admissions office to keep track of data on prospective students.

Social Media

Hope has several official social media accounts, and certain departments manage additional accounts of their own.


WebDAM is the digital asset management system Hope uses to organize our vast library of photos, images and other digital resources.


All Hope blogs are managed through WordPress. If you write for or manage a blog, you’ll be using WordPress.