/ Public Affairs and Marketing


Pro-Dev Day will feature an assortment of sessions and topic tables to choose from.

Session Descriptions

Planning and Promoting Your Campus Event

Presenters: Rebecca Robrahn and Theresa Bravata

Planning an event is more than just a room reservation and ordering cookies! From your first call to book a space to that last person walking out the door, we can help walk you through the process. We'll share ideas for making the most of your event so that it's well attended and your guests have a great experience!

Simplify Your Social Media Management

Presenter: Elizabeth Council

Learn how to manage your office or department's social media accounts more efficiently with simple tools and resources that can save you time and frustration, such as creating a content calendar, scheduling your social media and managing multiple accounts in one dashboard. Additional time will be allowed at the end for Q&A. 

Storytelling: Avenues for Sharing Your Story

Presenters: Jennifer Fellinger and Greg Olgers

Stories are life conveyed, and help reflect in a vivid and memorable way the human dimension and impact of Hope. Do you or your program have a story to share — or do you even just think you might or will? We want to work with you to determine how to tell it, whether in print or online, through college publications, or the website, or perhaps in the external media.

Using inHope and the Events Calendar

Presenter: Jason Cash

Learn about inHope, the new college intranet, and the Events Calendar. Features will include highlights of how to use the tools and services as well as a tutorial on submitting content to inHope and the Calendar.

Upping Your PowerPoint Game

Presenter: Josh Bishop

You've got that big presentation coming up. You know, it's the important one for all those people. So you open PowerPoint. Now what? In this session, we'll explore how to build better PowerPoint presentations.

Handbook 101: What’s in it, What’s changing

Presenter: Lori Mulder

Do you know what policies and benefits are in your Handbook? Not sure you understand how they work? What will be changing this year? Stop by and learn what is in your Handbook and how it applies to you!

Affording Retirement, How to Plan ahead

Presenter: Steve Monroe, Registered Principal at LPL Financial and Plan Advisor for the Hope College INVEST Retirement Plan

When you picture yourself in retirement, what do you see? For most Americans the picture can be fuzzy, for others it may be non-existent. This presentation will help you begin framing your retirement picture. You will hear about creating your budget and calculating your net worth, discuss retirement income sources, including social security and touch on Medicare coverage. Lastly, you will be provided access to your own digital wealth management portal to help you organize your financial life, set goals and track your progress in real time.

Discover Your Strengths - StrengthsFinder

Presenter: Kim Frey

Employees will have an opportunity to discuss the results of their StrengthsFinder assessment. Learn how to make the most of your strengths to build relationships, collaborate with others in your department or on campus, or simply revisit what your unique strengths are. Must pre-register and class is limited to 25.

Stress, Love and Rock and Roll

Presenter: Heather Winia, Wellness Coach

Journey through life in a most joyous way with less stress, more love and music that feeds your soul. Walk away from this workshop with practical tools to make life easier and most rewarding!

Creating the Creative

Presenters: Paul Willard and Samantha Bruin

Are you ever stuck in a rut? Do you struggle to find ideas to fuel your inspiration and creativity? Stop by and learn ways to boost creativity and improve your projects through the lens of creativity.

Branding 101 and Self-Service Tools

Presenter: Rebecca Robrahn

What is the "Hope College brand" anyway?! Whether you are newer to the Hope community or need a refresher, join this session to learn about what makes Hope stand out among the rest — plus logos, colors, fonts, design elements and resources to get started right away.

Making the Most of Google Tools

Presenter: Leo Herzog

Your 1Hope Account is powered by Google Apps for Education, which gives you access to tons of tools and services. You probably know and use Gmail, but how well do you know Google Calendar, Hangouts, Drive, Docs, Sheets, Slides, Forms, and Sites? This session will take a closer look at a few features on each service that you may not have known existed, and could even make your life a lot easier.

Everyone’s a Recruiter

Presenter: Bill Vanderbilt and Carol Fritz

The number one source of student enrollment at Hope is word of mouth. Students who are recommended and recruited by people within the Hope network (faculty, staff, students, alumni and friends of the college) are much more likely to enroll and persist at Hope. We want you to feel equipped for these conversations and what to do next. There is no need for you to act "formally" or "like you are in Admissions," but we want you to feel that you have the knowledge and ability to take the first steps to encourage students to take a serious look at Hope.

Writing for the Web

Presenter: Josh Bishop

This session will cover web content strategy as well as best practices for writing for the web in general and for hope.edu in particular. Especially recommended for those who write for hope.edu, but all are welcome!

Explore Hope

Presenter: Kim Frey

Get out and get moving! Participants will use this time to complete the “Hope Hunt” scavenger hunt. Bonus: Employees who participate in this session will receive a Hope College t-shirt!

Physically Fit Does Not Equal Healthy

Presenter: Heather Winia, Wellness Coach

Did you know there are seven dimensions of wellness that are interconnected and imperative to experience vibrant health? Yet we tend to focus our best efforts in only one area: the physical. Join this session to gain a broader sense of understanding about life-giving wholeness, health and happiness!

Topic Tables

During the 11:30 a.m.–12:15 p.m. break time, informal Topic Tables will be offered in the lobby and allow you to drop-in and talk to a topic expert as needed. Table topics will be:

  • Digital Signage, Leo Herzog
    Digital signage has been springing up all over campus in the last two years. Stop by this table with questions you might have about how to make good-looking slides, who to send them to and more information about Hope's screens.

  • Using WebDAM, the Digital Photo Archive, Lynne Powe
    Are you looking for campus images to enhance your department website, promotions and presentations? WebDAM, the college's on-line digital asset management system, is a quick and easy way to find campus photography for your projects. Anyone with a Hope email address can register and access these photo collections which are now available to the campus community. Come see how the system works and get your questions answered.

  • Design Project Assistance, Paul Willard and Samantha Bruin
    Do you need some help understanding the basics of design and design software? Come visit us to get help and assistance with your projects, pick up some design knowledge basics and hopefully walk away with a better understanding of how design can impact the work you do!

  • Marketing Self Service Forms, Rebecca Robrahn
    Information on access to logos, colors, fonts, design elements and resources to get started right away.

  • Getting the Most Out of Wordpress Blogs at Hope, Craig Tommola
    Are you already blogging and have questions? Do you want to be blogging and don't know how to get started? Or just need to know more about blogging and what it can do for your students, department, or program? This is the place to ask your questions!

  • Social Media Profile Audits, Elizabeth Council
    Make the best first impression with your audience by sprucing up your office/department's social media profile. Receive constructive but friendly feedback on simple updates you can make to improve your profile.