Marketing Track

Our individualized approach gives you a marketing education that is specialized according to your interests.

CAREER PATHS

Students interested in marketing may pursue a broad range of career paths including:

  • Advertising
  • Brand management
  • Market research
  • Product development
  • Sales

Preparing for one of these interest areas often involves building applicable coursework and experience through internships, projects and campus leadership. It could also involve adding an additional major or minor.

Concentration Requirements

This summary provides coursework required for a marketing concentration. All business majors will take BUS 331 Marketing Management. In addition, those wanting to concentrate in marketing should take 2-4 of the following courses, depending on guidance received from the faculty advisor (who may also recommend an additional major and/or minor). The breadth of courses below will not be required for all concentrations.

  • BUS 395 – Business Analytics*
  • BUS 395 – Consumer Behavior*
  • ECON 402 – Industrial/Organizational Economics of Strategy*
  • COMM 140 – Public Presentations
  • COMM 151 – Media & Society
  • COMM 257 – Communication for Public Relations
  • CSCI 140 – Business Computing
  • CSCI 150 – Web Design
  • PSY 200 – Research Methods
  • PSY 280 – Social Psych

*counts toward a portion of electives required in the business major

FIRMS ENGAGED ON CAMPUS

We help you discern your calling through programming events and engagement with firms on campus.

Opportunities

  • Career panels
  • Meet the firm presentations
  • Networking events
  • Resume/interview prep

Sample Firms

  • Dow
  • Herman Miller
  • Smithfield
  • Steelcase
  • Whirlpool

JOB TITLES

ENTRY LEVEL + INTERNSHIP

  • Account manager
  • Brand manager
  • Development and design
  • Intern
  • International merchandising
  • Intern
  • Marketing associate
  • Market manager
  • Market research analyst
  • Product marketing specialist
  • Project manager
  • Strategy intern
  • Web marketing intern

EMPLOYERS

  • Amway

    Bissell

    Dow Chemical

    Gordon Food Service

    Haworth

    HAVI

    Herman Miller

    IBM

    Nike

    Rise Interactive

    Steelcase