Isabel began working for Hope in May 2024. As the social media manager for the college, she is responsible for developing and curating content for Hope’s primary social media channels including Facebook, Instagram, TikTok, Twitter and Youtube. She also assists in monitoring online conversations about Hope, creating digital marketing campaigns, and consulting with other social media managers around campus.

Professional experience

• Prior to Hope, Isabel served as a digital marketing strategist for Muskegon Community College, a junior assistant editor at an entertainment marketing agency called Workshop Creative, and a communications and PR intern for University of Michigan Athletics. 

EDUCATION

• B.A., communication & media, University of Michigan, 2021

Outside the college

In her spare time, Isabel can be found participating in activities like beach volleyball, running and snowboarding. She is a fan of the Michigan Wolverines, the Detroit Lions and strawberry matcha lattes.

Favorite Social Media Accounts

• Instagram: @detroitlionsnfl
• TikTok: @themasters
• Twitter (X): @NatlParkService