We help our community convey Hope College’s promise to inspire students to be fully alive in mind, body and spirit.

Public Affairs and Marketing provides strategic and creative communications and marketing support. Our team advances and preserves the college’s global reputation for academic excellence and vibrant Christian atmosphere through:

  • Storytelling in print and web
  • Creative design, video and photography services
  • News and media relations
  • Brand and reputation management

Recent Blog Posts

  1. Building Social Media Strategy A Shared Task Across All Colleges

    Posted by Alan Babbitt

    Instagram Stories. Facebook videos. Twitter graphics. Snapchat filters. Rapidly evolving social medi...

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  2. Updates (upgrades?) to Directory Profiles

    Posted by Craig Tommola

    Hey all! I’m coming to you from the sunny back corner of the Web Team office in Public Affairs...

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  3. 10 Steps to Building a Better Blog

    Posted by Elizabeth Council

    Hope boasts over 40 blogs on the college’s blog network ranging in focus from faculty and admi...

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  4. Instagram vs. Snapchat Stories: Why I’m (Still) Obsessed With Both

    Posted by Kelly Arnold

    2017 is the year of the social media story. Originally created and monopolized by Snapchat, “S...

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  5. Our new Student Organizations Directory

    Posted by Jason Cash

    At Hope, life outside the classroom is as vibrant as it is inside. Our Student Life office offers an...

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  6. Beyond campus mail: Promote your event on social media

    Posted by Elizabeth Council

    Does your office or department frequently host events? Public Affairs and Marketing is happy to help...

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Hope by the Numbers

  • 16,461Alumni and friends on LinkedIn

    LinkedIn provides our alumni and friends across the globe with a reliable network to refer students, offer internships and share career opportunities.

    Hope College on LinkedIn
  • 21Campus blogs at Hope College

    Several Hope College offices and groups are using WordPress to offer a behind-the-scenes peek at campus life. Check them out!

    blogs.hope.edu
  • 3,726followers in Instagram

    We're using Instagram to creatively share our picturesque and welcoming campus with prospective and current students, faculty and alumni.

    Hope College on Instagram
  • 2.2Million page views on Hope.edu

    More than 2.2 million visitors (and growing!) have checked out Hope.edu since we launched our redesigned website on August 10, 2015.

    Hope.edu