The importance of sleep to functioning and health will be the focus of an address at Hope College by sleep researcher Dr. James B. Maas on Thursday, Oct. 10, at 7 p.m. in Dimnent Memorial Chapel.

The public is invited.  Admission is free.

Maas will present “Sleep to Win!  Everything you must know about sleep, but are too tired to ask!” through the college’s Distinguished Lecture Series in Sports Medicine.  His multi-media presentation will examine topics including why most people are sleep deprived and the serious consequences for thinking, performance, health and lifespan; the importance of the different stages of sleep and the need for maximum sleep; whether or not napping is healthy; what causes insomnia; how to establish a bedroom environment for maximum sleep quality; and strategies for sleeping well.  Reflecting the lecture series’ focus, he will also consider how athletes can increase their athletic performance overnight.

Maas, who is CEO of Sleep for Success, is a leading authority and international consultant on sleep and performance.  His publications include “Sleep to Win!”, a book for athletes co-authored with Haley Davis; “Sleep for Success!”, a book designed for business executives, students, parents, seniors and athletes, co-authored with Rebecca Robbins; “Power Sleep,” a “New York Times” bestseller that has been published in 11 languages; and “Remmy and the Brain Train,” an award-winning children’s bedtime story designed to help improve daytime alertness, mood and performance.

He lectures around the nation, and has presented programs for a wide range of organizations, including IBM, Apple Computers, the World Presidents’ Organization (WPO), the World Business Council (WBC), the Naval War College, the United States Figure Skating Association, the National Basketball Association, the NFL New York Jets, the NHL Philadelphia Flyers and Ottawa Senators, MCI/Universal Studios, and scores of prep schools, colleges and universities.

In the past two years, there have been more than 200 articles in the popular press about his work on sleep and performance.  He has appeared frequently on national television on programs such as “Today,” “NBC Nightly News,” CNN, “Good Morning America,” “CBS This Morning,” “The View,” “Regis & Kelly,” ABC’s “20/20” and “Oprah.”

Maas retired from Cornell at the end of 2011 after having taught more than 65,000 students during his 48 years on the university’s faculty.  At Cornell, he was the Stephen H. Weiss Presidential Fellow, a professor of psychology and had chaired the department of psychology, in addition to serving as a professor in the graduate fields of Education and Communication.  He was also a professor at the Weill Cornell Medical College-Qatar.

He received the Clark Award for Distinguished Teaching at Cornell, and four times was recognized as the faculty member most influential in mentoring a Cornell Merrill Presidential Scholar, so designated from the top one percent of the student body.

He has held a Fulbright Senior Professorship to Sweden, has been a visiting professor at Stanford University, and is a past-president of the American Psychological Association’s Division on Teaching.  He also received the American Psychological Association’s Distinguished Teaching Award for being the nation’s outstanding educator.

Maas is a noted filmmaker who has produced nine national television specials for PBS in the United States, for the BBC in England, for the CBC in Canada, and for Dutch, Danish and Swedish National Television.  His films for organizations such as the National Geographic Society, General Motors, EXXON, Upjohn, Metropolitan Life, the McArthur Foundation and the United States Department of Transportation have won 44 major film festivals.

He received his B.A. from Williams College, and his M.A. and Ph.D. from Cornell.

The Distinguished Lecture Series in Sports Medicine is designed for health care professionals with an interest in physically active patients, and is intended for students, educators and clinicians alike. It is co-sponsored by Shoreline Orthopaedics, Holland Hospital Rehabilitation Services and the college.

Dimnent Memorial Chapel is located at 277 College Ave., on College Avenue at 12th Street.