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Color Palette

Primary Colors

Orange and Blue are Hope’s primary brand colors.

When using the Hope brand, they must be present in every layout with the exception of black and white media. These colors can be used in a variety of elements, including but not limited to type, photography, texture, graphics and the logo.

The Print Colors section for each swatch contains the following initialisms from the design and print world.

PMS: Pantone^Ⓡ Matching System
C: Coated Spot Color
CP: Coated Process Color (CMYK values)
U: Uncoated Spot Color
UP: Uncoated Process Color (CMYK values)

For ease of use, clicking any swatch will copy the HEX code value of that color to your clipboard.

Hope Orange
Print Colors:
PMS 166 C
0/74/100/0 CP
PMS 166 U
0/57/84/2 UP

Web Colors:
HEX #F46A1F
R:244, G:106, B:31

Hope Blue
Print Colors:
PMS 289 C
100/76/10/65 CP
PMS 289 U
97/63/13/41 Up

Web Colors:
HEX #002244
R:0, G:34, B:68

Secondary Colors

Brights

Veneklasen Brick
Print Colors:
PMS 1535 C
8/75/100/40 CP
PMS 1535 U
10/52/92/24 UP

Web Colors:
HEX #91420E
R:145, G:66, B:14

Tulip Orange
Print Colors:
PMS 130 C
0/30/100/0 CP
PMS 129 U
0/27/86/0 UP

Web Colors:
HEX #F0AB00
R:240, G:170, B:0

Cottage Yellow
Print Colors:
PMS 106 C
0/1/70/0 CP
PMS 106 U
0/1/74/0 UP

Web Colors:
HEX #F7E654
R:247, G:230, B:84

Spring Fling Green
Print Colors:
PMS 382 C
28/0/92/0 CP
PMS 380 U
15/0/65/0 UP

Web Colors:
HEX #BED600
R:190, G:214, B:0

Pine Grove Green
Print Colors:
PMS 568 C
89/11/48/47 CP
PMS 568 U
91/13/62/23 UP

Web Colors:
HEX #00685B
R:0, G:104, B:91

Lake Michigan Blue
Print Colors:
PMS 646 C
73/30/3/10 CP
PMS 646 U
62/29/10/4 UP

Web Colors:
HEX #5482AB
R:84, G:130, B:171

Stained Glass Blue
Print Colors:
PMS 3125 C
89/0/20/0 CP
PMS 3125 U
67/0/18/0 UP

Web Colors:
HEX #00B0CA
R:0, G:176, B:202

Macatawa Mist
Print Colors:
PMS 317 C
24/0/7/0 CP
PMS 317 U
32/0/14/0 UP

Web Colors:
HEX #BBE7F6
R:187, G:231, B:230

Neutrals

Black River Black
Print Colors:
PMS Process Black C
0/0/0/100 CP
PMS Process Black U
0/0/0/100 UP

Web Colors:
HEX #000000
R:0, G:0, B:0

Graves Hall Gray
Print Colors:
PMS Cool Gray 11 C
48/36/24/66 CP
PMS Cool Gray 11 U
30/17/8/53 UP

Web Colors:
HEX #4D4F53
R:77, G:79, B:83

Tints

Tints of the primary and secondary colors may be used to extend the color palette and for layering purposes.

Each color has a range of tints that may be used. The range was chosen based on several criteria: whether the tints hold true to the original color, whether the color is too light for use in print, and its overall aesthetic. Hope Orange (PMS 166) is the only color that may not be used as a tint.

Only permitted tints are shown below. Clicking any swatch will copy the HEX code value of that color to your clipboard.

Hope Blue
100% – 60%

Veneklasen Brick
100% – 70%

Tulip Orange
100% – 70%

Cottage Yellow
100% – 30%

Spring Fling Green
100% – 30%

Pine Grove Green
100% – 70%, 30% – 10%

Lake Michigan Blue
100% – 10%

Stained Glass Blue
100% – 10%

Graves Hall Gray
100% – 10%

Black River Black
100% – 10%

Web Accessible Colors

The following colors have been tested for contrast in the context of web accessibility, passing both as a background color with white text and as the text color on a white background. If you're unsure if your color combination for web content is accessible, consult with a contrast utility or contact web@hope.edu

Hope Orange
(accessible contrast)
HEX #C45114
R:196, G:81, B:20

Hope Blue
(no change)
HEX #002244
R:0, G:34, B:68

Veneklasen Brick
(no change)
HEX #91420E
R:145, G:66, B:14

Tulip Orange
(accessible contrast)
HEX #9A6E00
R:154, G:110, B:0

Cottage Yellow
(accessible contrast)
HEX #847600
R:132, G:18, B:0

Spring Fling Green
(accessible contrast)
HEX #707D07
R:112, G:125, B:7

Pine Grove Green
(no change)
HEX #00685B
R:0, G:104, B:91

Lake Michigan Blue
(accessible contrast)
HEX #4F7AA1
R:84, G:130, B:171

Stained Glass Blue
(accessible contrast)
HEX #008296
R:0, G:130, B:150