SEO

It’s the practice of making content easy to find online. If you’re creating a new page, there are two things you should do to help people find your content through search.

Make sure the page has a unique page title

The page title is the actionable link that appears in search results. It should reveal exactly what the page is about. Keep it under 70 characters.

Write a unique meta description 

A meta description is the marketing copy that may display in search results beneath the page title. It should be a one- or two-sentence summary of your page content that helps searchers decide whether or not to visit the page. Make sure it uses words that are relevant to the questions people are asking. Keep it under 156 characters. 

Otherwise, don’t worry about SEO. Focus relentlessly on writing good content for our audience and SEO will take care of itself.