Strategy

Thinking strategically means that, rather than everyone posting whatever they want wherever they want whenever they want, all of the content on our site is part of an overall plan. Process, roles and workflow — as well as brand, voice and tone — are all part of content strategy.

Content strategy also involves making sure that every piece of content we create aligns with the Hope brand, our audience needs and our goals.

When making changes to website content on hope.edu, only write what’s needed and useful. Before you write anything, start by asking yourself the following questions:

• Who is Hope College?
• Who’s reading, and what are they asking?
• Why am I writing this?

Good web writing begins with an understanding of the Hope brand, of who your audience is and what they need, and of what you’re trying to accomplish.

Strategy: Hope College Brand >>