Hope College Brand

Brand is where presentation (what we say and do) and perception (how we’re seen and experienced) meet. 

Those of us who create content for the college bear a special responsibility. We speak and write on behalf of the school — to people who know Hope well and to those we’ve just met. Everything we communicate must honestly reflect who we really are.

So who are we? When we developed our Brand Guidelines, we drew inspiration from our mission and vision and conducted extensive research to boil everything we do down to a single sentence that defines what Hope College intends to be and the experience anyone can expect to have when engaging with us:

“Hope College inspires students to be fully alive in mind, body and spirit through an exceptional liberal arts education and a community grounded in a vibrant Christian faith." 

Practically, this means:

• Students are our primary focus
• We’re on their side, see their potential and seek to draw out the best in them
• We use education and community to accomplish this

If our work and our words align with these three ideas, we can be confident that our content supports the Hope College brand.

“Because a brand is the total of all the experiences someone has with Hope College, any of us who represents Hope (student, staff, alumnus/a or employee) shapes the College’s reputation and how others experience it. The success of our brand is up to us.”
—Hope College Brand Guidelines

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