Audience

Who's reading, and what are they asking? 

You should always write to a specific audience and with their needs and interests in mind.
Understanding our audiences and their needs is critical to deciding what to write, how much to write and how to write it.

Our website will only be successful if our audiences can:

• Find what they’re looking for
• Understand what they find
• Act on that understanding
• Do all of the above within the time and effort that they’re willing to spend on our website

Before you or anyone on the team creates or changes content on hope.edu, ask:

"What audience need does this meet?" 

Our website is not about us. Just because we have something to say — even if we think it’s really important — doesn’t mean it should be published. Content worth creating will be:

• Relevant
• Interesting and/or
• Useful to at least one of our audiences

If your audience isn’t looking for or interested in what you’re planning to write, write it differently or don’t write it at all. 

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